1) You. Who you are.
What your talents are. What your skills and experiences are. Also: what
are your aspirations? Specifically regarding your business concept, how
do you see this business (if you were to start it) playing a role in
your life?
I am a 20 year old female. I get my nails and hair done religiously. I'm not personally good at doing hair and nails- that's why I go to the salon. But I do know how much of a hassle it is to always make sure I have time to make it to the salon and a way to get there. That's why I think the mobile salon would be a great idea. As a Nursing major, I don't plan on being one of the stylist for my business since I have no expertise in the beauty field. But I would oversee all of the everyday operations and continually expanding the business. I see it spreading and going to many different states. It would be more of a side business for me, not taking up a lot of my time, as I plan on being a full time nurse practitioner.
2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs).
The service Beauty To Go would be providing are a range of beauty needs that come to you. Some of the beauty needs would be hairdressing, nails, professional makeup, waxing, and many more. Instead of the customers having to drive to the salon, we would come to them in our fully equipped vans. This is going to be very convenient for mothers, students without transportation, and the elderly. All they have to do is schedule an appointment and we'll be there!
3) Who are you offering it to? Describe,
in as much detail as possible, the demographic and psychographic
characteristics of your customers. Think especially of this question:
what do your customers all have in common?
We are offering our services to everyone- men and women! But our target audience will be mothers, students, and the elderly. All have a hard time getting to the salon. Students and the elderly usually don't have transportation, so the mobile salon will be very convenient for them. Mothers have a lot on their plates and it is a hassle to bring children into a salon, especially young children. So the mobile salon will be convenient for them because their children will be comfortable and entertained at home.
4) Why do they care? Your
solution is only valuable insofar as customers believe its valuable to
them. Here, explain why customers will actually pay you money to use
your product or service.
Beauty To Go would be incredibly convenient for all and that's why I think they will care. People will pay to have services be brought to them. That's why food deliveries, online shopping, and grocery deliveries are so profitable. Beauty needs are important to everyone and sometimes we just don't have enough time to go to the mall and get our nails done or go across town to see our hair stylist. My business will eradicate so many hassles and struggles when it comes to beauty care. I think it is a great innovation that many people, especially women, will appreciate.
5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has?
I am a woman, so I know what women want. I know all of the little details that will draw women in. Wine will set us apart from other salons. We will always be fully equipped with wine for all of our appointments. And who doesn't love some wine and gossip while getting their nails and hair done? We will also have top notch stylists and artists that other salons won't have. Not to mention, we're coming to your house. What's better than that?
In addition to these five elements,
please spend a paragraph evaluating whether you believe these elements
fit together or whether there are aspects of your business concept that
are weaker / out-of-joint with the others.
I think that all five elements fit together really well. I also believe that my business plan is really strong and has the possibility to be very successful. The only aspect that I think is a little weak is what sets us apart from everyone else and what do we have that nobody else does. I'm still contemplating on what those aspects could be while keeping our services affordable. I think the wine and awesome stylists are great for what sets us apart, but I do think they are a little weak. We need something more to really set us apart. I'm working on figuring that out.
Hello,
ReplyDeleteSummer your idea was thought-provoking because there are many times, and I had not even realized it, that I feel the need to go to a salon to get my hair or nails done but it has been more difficult to find one now that I don't live back in Miami. I think you would generate a lot interest and profit. The fact that you can relate so well with the issue and that you would bring the service to the customers would set your business apart from the rest. I hope you do well in all your endeavors. I think maybe you should start locally, then spread it across the state, and then think about adding more ways to provide the service across the nation!
If you want to check out my link!
http://myentrepreneurshipinizio.blogspot.com/2016/02/idea-napkin-no-1.html
Hi Summer,
ReplyDeleteI found your business idea one that can be very profitable with the right components. As in the above comment, you need to start locally, and find a location where there is a large amount of a student population. Also, how expensive will this service be?
Since you are bringing the service to the customer, how much more will they pay to get the service done at the privacy of their home?
Also, you need to guarantee safety. Sometimes people will not trust someone coming into their homes, unless they have been referred by someone.
How are the customers going to contact you? Via phone or an app?
Overall, this is a great idea. Many students do not have the transportation, or perhaps the time to go to the salon.
My blog: http://anaguevarauf.blogspot.com/2016/02/idea-napkin-n1.html
I love this idea! As a college student with a car, I still find it hard to find the time to book an appointment and go to the salon. Even if I find the time to paint my nails myself, I don't really want to because I'm tired; I want to be pampered, so I think many women like myself would pay for a service like this. Including wine also adds value to your idea that many women would appreciate and be willing to pay for. Your business does set you a part from the rest. It'll take some money to start this up, but I think you'll be able to make a profit in the long-run. Check out my article: http://npc95.blogspot.com/2016/02/idea-napkin-no-1.html
ReplyDeleteYou have a very interesting concept. Your opportunity is actually very similar to mine. Both involving delivery services but for different specifics. As I saw on one of my comments, the competition that would be possibly facing us soon would be the droans for Amazon. Your idea is definitely interesting though and would definitely be needed for students or adults with busy schedules. If you want to check out my blog the link is below.
ReplyDeletehttp://smileyent3003.blogspot.com/2016/02/idea-napkin-no-1.html