Interviewing Customers No 2

1. Fine tune your opportunity. At first, I viewed by opportunity for a mobile salon to be only for women, but after the interviews, I think that it would also be great for me. A lot of mean love to get pedicures, they needs haircuts too, etc. So I need to widen my horizons. 
2.  Fine tune the "who." I just chose random people that were walking by to interview, but I realized I now needed to fine tune that. I interviewed one person from every target group- men and women of all different ages.
3. Tweaking your interview questions. Before, I just let the interviewees say whatever they wanted, without actually asking any main questions. This time, I had specific questions for what they would like the see and if they would like some ideas I have. And this way a got a lot more of open ended answers because I was asking more questions. 
4. Go talk to customers!
5. Tell us what you learned about the opportunity. After interviewing everyone, I think that the idea is stronger than I thought before. I got nothing but positive feedback from everyone. The idea of the salon coming to you is better than ever.
6. Tell us what you learned about interviewing customers. My three tips would be: be personal with the customers instead of being really formal and you will get better answers; have a long list of questions ready to ask so you're ready to get a full interview; and make sure you're interviewing your target audience for your opportunity.