1) Describe your interviewing strategy. What questions do you intend on asking? Who are you going to ask? And so on.
I intend on asking more open ended questions. A couple I plan to ask are: What do you think a mobile salon needs? Do you think a mobile salon is a good idea? What are some weaknesses that you think the business has? Those are just a couple of the ones I want to ask. I plan on interviewing three people for each gender of varying ages. Preferably young, middle aged, and elderly. That way I get a well rounded sample and everyone's opinions.
2) Conduct the interviews. As always, 5 interviews, video recorded.
3) Reflect on what you learned. What
did you learn from the interviews? What surprised you the most? What do
you expect to change as an outcome of these interviews?
I learned that getting customer feedback is actually really helpful for up and coming businesses. It really gives you a great outlook on how well your company can potentially be, as well as give you lots of helpful information to make it the best that it can be. It surprised me how many people actually liked my business idea. I thought a lot of people would think it was pointless or something, but I got a lot of positive feedback on the idea. So that's awesome. Makes me believe even more that it could be very successful. I definitely plan on changing my target audience from just women to both women and men. It was very popular with the men, so now I know that I can expand my concept to encompass more people. I also plan to add facial hair trimming and styling for the men because they all said that they would like to have that included.
Hello Summer, I think it would be better if you could have posted the videos of the interview and mentioned about your business concept again in this post. I think your business concept Beauty To Go is great idea since I like to take care of myself but most of time I cannot due to the time conflicts. Therefore, coming to house is definitely what I need for. You can also take a look at my blog here. http://yukikokurashima.blogspot.com/2016/02/customer-interviews-no-3-week6.html
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